We Love Love
Kim Ehrman
TL;DR Every item in our Love and Valentine's collections is selling for $0.50 from now until Valentine's Day!
One of the hardest things for me to learn in running a business is focus. I can't do everything well, so I need to choose the right things to focus on and truly rock them.
I ran a report of sales by product since Lavender Finch began, and it was illuminating! (Data is fun. It helps me identify beliefs that don't match up with reality -- and shift them based on evidence.)
Here are the top ten selling products by gross revenue:
I love these cards! And I love what they represent -- thinking of you, grateful, happy birthday!!, and more.
Consistently near the bottom of the list: our Love and Valentine's collections. We don't have any markets around Valentine's Day (St. Louis is cold and wet that time of year -- no thank you to being outside!), and "I love you" cards just don't feel like the kind you stock up on typically.
So... we're discontinuing the Love and Valentine's collections. By removing some cards from the lineup, we can make room for more favorites, like thinking of you, birthday, and Mother's Day cards.
But we'd rather people use them than toss them in the recycling bin. So, from now until Valentine's Day, every item in our Love and Valentine's collections is selling for $0.50.
Snag a few for use this year. Or you can be the office or book club hero and hand out cards like candy. Whatever feels right, now's your moment.
We love love. And we love sending hand-written well wishes. Here's to sharing a bit more love this year.
